Brand Yourself

Why is branding yourself so important? In the business world this might be one of the most important things you do. Branding yourself is giving yourself an identity in the fashion business. This is a great way to self-promote yourself or your blog. A personal brand should include but not limited too: a logo, business card, letterhead and eMail signature. As a student who is studying fashion, I was fortunate enough to complete this task for a class assignment. There is no greater feeling then knowing that you created your brand and that it's original. Some great programs that you can work with to create your personal brand are Adobe Photoshop CS6 and Adobe Illustrator CS6. These two programs have been my saving grace in developing my blog and my personal brand.

Above you will find my final branded products (letterhead, business card, logo and email signature). Check back in a few weeks because I will be revamping the blog and printing my business cards out. I can't wait to show you the final product. When thinking of a logo for your personal brand, stay true to yourself, try working with symbols, symbols with text, text only, etc. You'll know when you get it right. Below are some of my favorite brand logos, I'm sure you'll recognize all of them immediately. 

xoxo,

Alicia G.

SCARVES THE LIMIT: Check Out This Fashionista's Fall Look!

Good Afternoon Fashionista's! Is it just me or is there a chill present in the air today? Keep those beautiful necks warm by wrapping a one of a kind scarf around it. I found this Fashionista in my 8am Introduction to Fashion Design class in the SAV and just had to snap a pic of her look. This fashion lover accented her chic look with a one of kind scarf she found in Hong Kong, forest green leggings, a denim jacket and leopard print flats! 
   I just love the way she has mixed her printed scarf with different textures. The denim really plays off of the beautiful colors wrapped around her neck, while the leopard print flats complete the look. Mixing different prints together can create a unique look that will definitely have heads turning. 
   Dying to know where to find this look? For a wide selection of funky printed scarfs check out Hermes.You can also find denim jackets in a variety of washes from American Eagle. And don't forget to complete your look with a pair of animal print flats from Tory Burch. Leggings come in a great selection of colors and prints and can be mixed and matched to complete any look. They are versatile and can be worn throughout all seasons. You are guaranteed to find a pair from SHOPBOP that will suit your style. 
  Don't forget that scarves can also be used as funky retro headbands to compliment your tresses on hair emergency days or to give your outfit a bohemian vibe when used as a belt. They are multi-fuctional AND are fashion worthy. 
  Want to have your look featured on my blog? Send me a photo of your trendy look to aliciamgonzalez1@gmail.com

xoxo,
Alicia G.