Brand Yourself

Why is branding yourself so important? In the business world this might be one of the most important things you do. Branding yourself is giving yourself an identity in the fashion business. This is a great way to self-promote yourself or your blog. A personal brand should include but not limited too: a logo, business card, letterhead and eMail signature. As a student who is studying fashion, I was fortunate enough to complete this task for a class assignment. There is no greater feeling then knowing that you created your brand and that it's original. Some great programs that you can work with to create your personal brand are Adobe Photoshop CS6 and Adobe Illustrator CS6. These two programs have been my saving grace in developing my blog and my personal brand.

Above you will find my final branded products (letterhead, business card, logo and email signature). Check back in a few weeks because I will be revamping the blog and printing my business cards out. I can't wait to show you the final product. When thinking of a logo for your personal brand, stay true to yourself, try working with symbols, symbols with text, text only, etc. You'll know when you get it right. Below are some of my favorite brand logos, I'm sure you'll recognize all of them immediately. 

xoxo,

Alicia G.

LET'S HEAR IT FOR THE BOYS: Camo On Camo Combo!

If anyone knows camouflage, it’s me! I served in the United States Army for six years. If you think that your wardrobe is redundant, try wearing the exact same thing for six years straight — talk about monotonous! If there was one thing I said I would never wear again, it was camouflage. But I couldn’t help but love this Fashionisto’s new and fresh take on what was such a familiar print.

Rule number one for pairing alike prints is to ensure that you use different colored tones. For example, this Fashionisto paired a dark pair of corduroy camouflage pants with a light toned camouflage blazer. The combination is eye-catching and the contrasting tones create a harmonious look.

Being in the Army means always being very cautious of the wear and appearance of your uniform, and seeing this Fashionisto spice things up with a checkered scarf was a daring but noteworthy move. He was breaking all the rules and he didn’t even know it! I commended his risk-taking maneuver because this scarf was just what his outfit needed. Since we have so much of the same print going on here, what we really need is something to add a little gusto to it. The addition of a contrasting scarf helps to break up the monotony from the allover print and gives the viewer something to concentrate on.

Hint: Before setting out on your journey to become a soldier, remember to mix prints together in contrasting tones. Too much of one color is not a good thing; adding in different shades really gives your outfit a little jurisdiction. For a full militant look, leather boots are the way to go. Whether in combat or on the fashion streets, nothing is tougher than a sole fit with a leather boot. Roger out!

Style On, 

Alicia Gonzalez

This article was written for College Fashionista and can be viewed at: 
http://www.collegefashionista.com/aliciagonzalez/lets-hear-it-for-the-boys-camo-on-camo/