Brand Yourself

Why is branding yourself so important? In the business world this might be one of the most important things you do. Branding yourself is giving yourself an identity in the fashion business. This is a great way to self-promote yourself or your blog. A personal brand should include but not limited too: a logo, business card, letterhead and eMail signature. As a student who is studying fashion, I was fortunate enough to complete this task for a class assignment. There is no greater feeling then knowing that you created your brand and that it's original. Some great programs that you can work with to create your personal brand are Adobe Photoshop CS6 and Adobe Illustrator CS6. These two programs have been my saving grace in developing my blog and my personal brand.

Above you will find my final branded products (letterhead, business card, logo and email signature). Check back in a few weeks because I will be revamping the blog and printing my business cards out. I can't wait to show you the final product. When thinking of a logo for your personal brand, stay true to yourself, try working with symbols, symbols with text, text only, etc. You'll know when you get it right. Below are some of my favorite brand logos, I'm sure you'll recognize all of them immediately. 

xoxo,

Alicia G.

DENIM ALL OVER:This Fashionista Wears Denim Blues In Different Hues!

Denim Blues In Different Hues 

    Denim blues in different hues is our theme for this week Fashionista's! Whether you're cruising down Broughton Street in Savannah, GA or rolling down the Pacific Coast Highway, this look will get you to where you want to be. Long gone are the days of "mom jeans," nowadays jeans are the sexy casual trend that will make you feel like a million bucks. My Fashionista has hit this "look" on the bullseye. 

   
Thanks to companies like 7 For All Mankind, jeans are available to us in a wide variety of washes AND colors. To perfect my look of the week, pick up a pair of Skinny In Dusk Night Sky jeans. The great thing about skinny jeans is that they flatter all shapes and sizes and they are super easy to accessorize. Pair them with some Frye Riding Boots like my Fashionista or dress them up a tad with these metallic high heels. Whichever you prefer, your look is bound to kill. Polish this trend off with a denim shirt from TOPSHOP or for a rocker feel, wear this graphic t-shirt with a MOTO Denim Worker jacket. The important thing to remember is to mix and match your hues. If you wear a dark wash jean on the bottom, place a light wash denim jean shirt on the top to break up the monotony. The difference of hues will leave a lasting impression on innocent bystanders. 

How To Get The Look!

   

   Wondering how to finish this ensemble off? For those chilly days, a two toned beanie matched with a chunky belt will do the trick. Or if you're not a "hat" person, a cashmere scarf will have you commanding the streets too. Check out my style board for tips on what to look for when shopping this look. 

Tip: Long gone are the days where denim was considered frumpy. Turn your wardrobe upside down with a variety of denim washed jeans. They are a fabulous addition to your already fabulous wardrobe. Whether you wear them casually or spice them up with a heel, your closet can't go on without a pair. A pair of jeans like these are worth every penny and will last you a lifetime.  

xoxo,

Alicia G.